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Circular business opportunities in focus

Last updated: 2025-09-23 08:37

Sustainable business development at Innovatum Science Park

On September 4, companies from Västra Götaland and Halland gathered at Innovatum Science Park for a workshop on circular business models and future business development.

- You can participate if you want to save on resources and costs or find new revenue, emphasized Emma Danielsson at Sweco, who led both the workshop and the subsequent coaching.

Circular economy as a competitive advantage

Interest in the circular economy is growing rapidly - both among businesses and customers. At the same time, EU legislation is tightening, which means more businesses need to prepare. The workshop provided participants with both inspiration and tools to take concrete steps forward.

From knowledge to practice

During the afternoon, companies were given:

  • An introduction to the circular economy with a focus on business benefits
  • Examples of companies that have successfully transformed their business models
  • Insight into technical possibilities in automation, AI and digitalization via University West
  • Work practically on their own business opportunities
  • Listen to the Renewable West project on how to reduce energy and climate impact

Next steps - coaching

The workshop was part of the Smart Transition project, in collaboration with Sweco and University West. After the event, participating companies are offered individual coaching to develop a concrete action plan for circular business development.

- There is a great deal of interest in the circular economy and many see the business opportunities. Now it's about putting the ideas into practice," Emma Danielsson summarized.

Former participants say:

"It gave us a better understanding of the circular economy and tools to continue working in a circular way and to talk to our customers about it. It has been crucial for future initiatives."


"We gained insights into the business opportunities and risks of the transition to a circular economy. We are now equipped with a toolbox for both concrete short-term operational changes and longer-term strategic changes."

Want to know more? Get in touch:

Linda Nordén

Team Manager/Project Manager Sustainable Industry