5 tips - What an investor wants to know

Christine Bjärkby has a background in the corporate industry, is a board member of the business angel network EBAN and has 12 companies in her own investment portfolio. Here are some of them.

1. build a financial roadmap

What is your journey in the coming years? What steps will you need to take? What should be achieved between the steps of activity and value creation? When will you need to raise capital next and what will the money be used for? You need to have this journey clear in your mind and be able to visualize it for investors.

2. Tailoring the message to the audience

Who do you have on the other side of the table? When you present the company to the customer, you present in one way. To the investors in another way. Do the analysis and adapt the message!

3. explain how you will reach the market

How will you reach the market? This is very important for the investor to understand. If you don't have this clear, it reassures the investor that you have tested different ways, evaluated and tested again. Investors love to get in when you have found the key! This is even more important when it comes to larger investments.  

4. Keep track of finances

Realism in calculations creates security. As an investor, I need to understand how the calculations fit together. Will you be able to manage this financing?

5. the time perspective

It takes a long time to raise capital and right now it takes even longer. Start on time and think about having longer horizons to get peace of mind. 

In conclusion. Remember that investors talk to each other!